Let’s get nerdy for a moment: Brain science tells us that humans make decisions in our limbic brain (our feeling brain), and then we validate and justify those decisions in our cortex (our thinking brain).
If this is true, why do we over-index on sharing facts and figures as leaders?
Today, we have Gabrielle Dolan with us to unpack the importance of stories and hone our skill as storytellers.
Storytelling gets a lot of attention in marketing, and yet, as leaders, we consistently miss out on the power of stories as a way to create understanding, inspiration, and alignment.
We’ll share our hypothesis and dig into the elements of stories that create traction with our company values, goals, and purpose.
You’ll love the “touch the wall” story Gabrielle shares to illustrate the power of stories in the wild.
Gabrielle Dolan is an author, educator, keynote speaker, and coach who has worked with clients like VISA, EY, Amazon, Vodafone and the Obama Foundation.
She is the best-selling author of several books including Real Communication, Stories for Work, and her latest book, Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling.
You can learn more about her work at https://gabrielledolan.com/ and access her 7 Day Story Telling Starter Kit HERE.
The 10X Impact podcast is a production of 10X Leadership Lab.
10X Leadership Lab exists transform business into a vehicle that elevates humanity through conscious leadership, stakeholder win win, thriving culture, and higher purpose.
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