About 10X Leadership Lab

10X Leadership Lab is a conscious coaching and consulting practice that works with high-potential companies and individuals aspiring to make a positive impact. We help companies to transform their business as a conduit for higher purpose, galvanize leaders and teams to create lasting change, and cultivate high-performing ecosystems rooted in impact and results.

Our Non-Negotiables

Make a Difference

Respect The Whole Self

Assume Best Intentions

Learn Every Day

Be a Courageous Thought Leader

Meet The Team

Meet the team of 10X Leadership Lab that is helping business leaders transform themselves and their companies to achieve 10X Impact

Laura Jaurez

Laura Juarez

Partner & Co-Creator

I began my career as a consultant with Accenture. It was here that my lifelong curiosity about optimal living and performance was birthed. Through my career, I have owned and led organizations across multiple sectors spanning from manufacturing to wellness, B2B to B2C, and amassed extensive governance experience in the for-profit and nonprofit worlds. For over 20 years, I led a B2B manufacturing company in the building materials space as CEO / President / Board Chair.

Continue Reading About Laura...

Through practice, trial and error (with the emphasis on error), discipline, and infinite curiosity, I discovered the equation for doing the work I love without sacrificing my own well-being. Today, this is core to my work with Founders and Leaders.

Sustainable success emerges when we create wealth and value for all stakeholders, strategically embody higher purpose, and access the genius of our teams.

I am uniquely gifted at helping people and companies align with a higher purpose and operationalize excellence. My style is curious, candid, quick, creative, and collaborative.

Personally, I have the privilege and joy of parenting my two beautiful teenagers and sharing my life with the love of my life. When not supporting businesses committed to impact, I can be found rewilding via hiking trails or grooving goodness from the inside out on my yoga mat.

katie comtois

Katie Comtois

Partner & Co-Creator

With a competitive spirit and being a high achiever, I have spent most of my adult life studying human potential. My greatest strengths are my love of learning, futuristic focus, zestful energy, empathy, direct communication style, and grit.

I hold two graduate degrees, one in Counseling and one in Positive Psychology, and am a Board Certified Executive Coach. My interests in both leadership and empirically valid approaches to sustainable, positive behavior change led me to my calling as a Leadership Coach.

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I work with leaders who are committed to both living into their own potential and also inspiring others to do the same. My clients are invested in and committed to maximizing their impact within their organizations and beyond.

While studying Positive Psychology at the University of Pennsylvania, I committed to doing my part to realize Dr. Martin Seligman’s vision that 51% of the world’s population will be thriving by the year 2051. I believe that my unique purpose in this life is to educate, to empower, and to support our next generation of global leaders to reach this goal.

An accomplished endurance athlete, I am results-driven. As the last few miles of any Ironman-distance triathlon has taught me time and time again, a year’s worth of planning, training, and executing counts only after you have crossed the finish line. I approach coaching as I do preparing for any big race. I work with my clients to create highly individualized action plans, measure and track progress, and bill my clients only after they have crossed the finish line and have reached their goals.

I am a life-long learner, an athletic enthusiast, a physical and psychological health-nut, a loving wife, and a proud mother. I practice what I preach, and strive to be better than yesterday. I do not believe in shortcuts. Any extraordinary result requires extraordinary effort and I work with exemplars who are up for the challenge of being the very best version of themselves.

What Inspires Us

If you get, give.
If you learn, teach.

Maya Angelou


The journey of a thousand miles begins with one step.
Lao Tzu

Chinese philosopher

Luck is what happens when preparation meets opportunity.


Roman philosopher

Are You Ready To Achieve 10X Impact?

Our custom 10X Lab workshops will help you achieve the outsized Impact you’ve always desired.