#91: Without Higher Purpose, We’re Running on 2 Cylinders

by | Podcast, Purpose & Impact | 0 comments

In my career as a CEO, I’ve talked with a lot of advisors who sing the praises of strategic acumen and process for long term success.  It’s the working ON the business as compared to the ever intoxicating working IN the business.

And yes, strategy creates a much needed source of illumination on the path to the future.

But path to where? For what purpose? And why does it matter?

This is higher purpose.

In today’s episode, we’ll dive into higher purpose for your business and its irreplaceable relevance in creating an engaged, inspired, passionate team that, through thick and thin, stays aligned.

Next week, we’ll workshop this for your business so tune in next week for the experimentation.


The 10X Impact Podcast is a production of 10X Leadership Lab.

10X Leadership Lab exists to transform business into a vehicle that elevates humanity through conscious leadership, stakeholder win win, thriving culture, and higher purpose.

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