Do you have an effective sales strategy for your business?
Social science tells the sales profession is often viewed with a negative stereotype. Because of this, many leaders may shy away from the sales process. But, if we reframe our understanding of sales and it’s true meaning, we discover how integral it is to embodying our purpose. We discuss all this and more with this week’s podcast guest, Catherine Brown.
Catherine is a 25+ year veteran of B2B selling and launched her first sales consulting
firm in 2003. She now runs the sales training firm, ExtraBold Sales, where she coaches others to sell with confidence. Her sales strategy includes psychology research that gets at the heart of why people don’t sell effectively. In her new book, How Good Humans Sell: The Proven Path to B2B Sales Success, she combines best sales practices with social psychology principles.
Catherine lives in Texas with her family and she enjoys reading, planning her next globetrotting adventure, watching sci-fi, and
hosting dinner parties. She has a BA from Rice University and is a StoryBrand Certified Guide.
In this episode, Catherine shares the psychology behind sales, and how to view it as a rewarding aspect of your business. We share how to overcome our inner story of resistance or discomfort when selling, how to embody your sales strategy with a sense of purpose and meaning, and how to reframe your relationship with sales to get to the heart of what it is you are selling. Remember, people not only buy what you sell, but how it makes them feel.
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In this episode:
5:00- Redefining sales and how it applies to all of us as leaders
15:00- How to reframe the stereotypical attitude about sales.
22:30- Aligning what you sell to your purpose
26:00- How can we do our job in a way that allows us to embody who we are at our core?
30:45- Catherine’s sales strategy exercise
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To find out more about Catherine and her work, connect with her here:
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We believe you matter, your work matters, and your business matters. The 10X Impact Conversations podcast is designed to help you thrive in life and work using science, coaching, and conscious practices you can integrate today. In each episode, our hosts Laura Jaurez and Katie Comtois discuss or interview leaders and experts to uncover how people and organizations are making the world better through their own evolution, relationships, and work.
This podcast is a production of 10X Leadership Lab – a conscious executive coaching and consulting practice committed to making the world better by making business better. To learn more about how we can support you and your business, visit us at 10xleadershiplab.com.